AETER x FoundPop x London Fashion Week
We are honored to work with FoundPop at our Pop-Up store of LFW this time in Shoreditch. And also cooperated with amazing photographer Guy (Insta: @gg_archard)
Find more images on FoundPop page. ______ Check here to take a look!
Photo by @gg_archard.
Rental furniture for a pop-up world
We believe furniture should adapt to meet the needs of today. With pop-up retail and temporary spaces becoming the norm we have seen an unprecedented change in the way people want to buy and consume furniture, which goes far beyond the utility of product. Flat-packed furniture was just the start and now selling furniture needs to reflect the wider and more transient needs of customers. With the explosive growth in online shopping increasing the needs for physical brand experiences; transformation in the property market making spaces more affordable or more available; and emerging companies looking to launch and test their products, FoundPop is making rental furniture to pop-up any brand.
FoundPop was born out of Found Associates a successful, RIBA award-winning, architecture and interior design practice renowned for its contemporary work in retail, office and residential sectors both in the UK and internationally. Richard Found established FoundPop to meet the needs of an increasingly temporary retail market where clients of Found Associates were asking for a solution that just wasn’t there! Chatting with retail clients every day we realised they struggled to find retail furniture that met five key principles: high quality in design; speed and ease of assembly (and disassembly); highly customisable finishes; scalable for different spaces; and last but not least, affordable based on use as and when needed (rent vs buy). Before we’d even got going we were discussing our partnership with Appear Here driven out of a shared understanding for the demands of the new “pop-up world”.